We believe in AI.
Authentic Intelligence.
CONTEXT was launched in 2009 in Switzerland and is now also operational in the UK. We take a personal approach to business, with authentically intelligent writers, AV creators and project managers who provide a face-to-face service.
Meet our team
Phil Murphy
Founder
Phil has been a copywriter and entrepreneur for over 35 years, working in the UK, Germany and Switzerland. He founded CONTEXT in 2009 in Geneva, bringing an ‘international agency’ model to copywriting. Phil divides his time between the UK and Switzerland.
Mary Appleton
Editorial Director
Mary is an award-winning writer and editor specialising in work, talent and leadership. She has led publications in HR and education across the UK and Middle East. She helps CONTEXT craft compelling content that inspires and drives change.
Tom Sands
Film & Video Director
Tom is a producer/director with over 15 years’ experience across corporate, commercial, documentary and dramatic content. He has directed five award-winning feature films and worked with major brands including Aviva, SAP and Coca-Cola.
Johnny Ainsworth
Project Manager, Geneva
Based in Geneva, Johnny is a brand and communications strategist with over 20 years’ experience helping businesses grow. A creative storyteller, he brings ideas to life through strategy and oversees all logistics and planning on major projects.
Victoria Alpen
Project Manager, Geneva
Based in Geneva, Victoria is a communications specialist with over 20 years’ experience in public and private sectors across French-speaking Europe. A natural wordsmith, she turns ideas into reality through strategy and strong relationships.
Boris Declerk
French Director
Based in Geneva, Boris is a creative director and copywriter with over 30 years’ experience at international and independent agencies in Paris, Geneva and Mauritius. Boris heads up CONTEXT’s French division for Switzerland.
Mark Daniels
Design Director
Mark is an experienced graphic designer with a diverse career spanning branding, identity, and visual communication. He takes a strategic approach to craft clear, effective designs that help businesses connect with their audiences.
Nick Stephens
Project Director. London
Nick has over 20 years’ experience creating content for video, broadcast and online. He works closely with major brands and international agencies to build strategies that drive revenue, expand reach and launch new products into market.
David Brown
Podcasting Director
With over 25 years’ experience, David is a tech-focused entrepreneur turning innovation into engaging audio and video content. He helps CONTEXT simplify its clients’ complex ideas and connect through omnichannel storytelling podcasts.
Pierre Aebischer
Swiss Consultant
Pierre co-founded Switzerland’s biggest boutique agency, Blue Infinity, in Geneva and went on to be one of the most influential media and digital figures in Switzerland. He advises CONTEXT on Swiss media matters.
About CONTEXT
Our Values
Different
While global advertising, design and digital agencies are plentiful, why not copywriting agencies? We’re changing that, with a joined-up strategic service.
Strategic
We approach every project with a thoughtful, strategic mindset, making sure our copywriting and audiovisual work deliver real results that help your business grow.
Innovative
We’re passionate about crafting innovative content that captures your brand’s voice, ensuring it speaks consistently with authenticity and authority.
Collaborative
We work closely with your people, face-to-face, to make sure your vision is understood and brought to life exactly as you imagined, with care and precision.
Economical
We work to your budgets, and because we keep overheads and project management fees to a minimum, we’re confident we can be very cost-effective.
International
With a global perspective and local insights, we craft content that speaks to diverse audiences, ensuring your brand feels right at home wherever it lands.
CONTEXT’S diverse ‘Writers Bureau’ brings sector expertise.
JACK: TECH SECTOR
Creative and experienced editorial lead specializing in tech brand storytelling. Clear-thinking, adaptable and strategic, with a deep understanding of digital content.
Working for: Virgin Media O2, Vodafone, Salesforce, Meta, Dropbox, Cisco, Fujitsu, and more.
ARAH: BUSINESS & HEALTH
Skilled writer and editor with a B2B journalism background. Specialises in HR, leadership, and the future of work, alongside healthcare policy and practice.
Working for: Raconteur, Royal College of Radiologists, and major publishing houses across sectors.
GRAHAM: B2B TECH
Seasoned tech writer with 25 years' experience making complex ideas clear and compelling. Now focused on AI and its real-world applications across finance, tax, healthcare and cybersecurity.
Working for: EY, Microsoft, Google, Fujitsu, PwC Global and top-tier execs as a trusted ghostwriter.
HAZEL: PROFESSIONAL SERVICES
Multi-award-winning content strategist and writer with deep expertise in HR, professional services, and the evolving world of work and leadership. Delivers sharp, insight-driven content for complex B2B audiences.
Working for: Korn Ferry, Randstad, Access Group, and other leading organisations.
TOM: FUTURE OF WORK & FINTECH
Content writer, journalist and podcast producer specialising in the future of work, HR, startups and fintech—with a sharp eye for emerging trends and audience engagement across platforms.
Working for: AWS, IBM, NatWest, Snap, and other forward-looking brands.
HELEN: ENTERTAINMENT, TECH & CLIMATE
Award-winning journalist and copywriter with 20+ years’ experience across entertainment, tech, climate and B2B. Combines editorial flair with commercial insight to craft engaging, purpose-driven content across platforms.
Working for: BBC, NHS, ITV, Soreen, BFI, Friends of the Earth, Imperial War Museum.
VICTORIA: CORPORATE COMMUNICATIONS & STRATEGY SECTOR
Communications expert with nearly two decades’ experience in French-speaking Europe. Skilled in journalism, magazine management, strategic planning, and corporate comms— with a proven ability to deliver across sectors.
Working for: Nestlé, Nchain, Essent Trading, RWE Supply & Trading, Agra Europe, Osprey Leadership.
CLAIRE: PROPERTY, PR & PUBLIC SECTOR
Copywriter with property experience, following a background in PR and government campaigns. Specialises in SEO web copy, blogs, award entries, brochures, tenders, and customer communications across digital and print.
Working for: Wates Residential, BoKlok, Stratfield Homes, Slough Urban Renewal, and others.
KERI: FINANCE, LEGAL & CHARITY SECTORS
Copywriter and communications professional with a passion for clear, compelling storytelling. Experienced across financial services, insurance, defence, law and the charity sector—bringing empathy and precision to every project.
Working for: SunLife, Gallagher, MBDA, DAC Beachcroft, Great Western Air Ambulance Charity.
SARAH: HOSPITALITY, TRAVEL & EDUCATION
Skilled copywriter with 25+ years’ experience crafting sophisticated content across hospitality, travel, automotive, education, and not-for-profit sectors. Adept at serving both SMEs and high-end brands with engaging, tailored copy.
Working for: Mazda, Air Miles, Royal Tunbridge Wells, Earls Court Olympia, and more.
HAZEL: ARTS, NON-PROFIT & SUSTAINABILITY
Skilled writer and editor with broad experience across formats— from white papers and scripts to web content and social media. Specialises in sustainability, the arts, and non-profit storytelling, bringing clarity and creativity to every brief.
Working for: ActionAid, Ben & Jerry’s, M&S, The Francis Bacon Estate, and others.
MARYLOU: BUSINESS, SUSTAINABILITY & LIFESTYLE
Versatile writer with 20 years’ experience across business, marketing, sustainability and workplace trends. Specialises in long-form content, founder bios, business profiles and case studies, parenting and travel journalism.
Working for: AXA, Salesforce, SAP, and a broad mix of global brands.
MARK: LIFE SCIENCES, AGRICULTURE & TECH
Specialist storyteller in life sciences, agriculture and IT— skilled at transforming complex information into clear, human-centred narratives that resonate. Experience in writing articles, reports and for thought leadership.
Working for: Syngenta, Roche, Novartis, Ipsos MORI, and others.
ANDY: CONSUMER & PUBLIC SECTOR
Senior multi-channel writer with a flair for creating engaging, effective customer copy across digital and print. Experienced in bringing brand voices to life across sectors from telecoms to government, travel and FMCG.
Working for: O2, Costa Coffee, Avios, Sky TV, NHS, AXA, Royal Mail, UK Gov, Capital One, P&O, BULLDOG Gin.
EMMA: ENGINEERING, PROPERTY & NON-PROFIT
Creative copywriter specialising in crafting compelling, audience-focused content across engineering, property, and the third sector. Skilled at translating complex topics into clear, engaging copy for a range of platforms.
Working for: SAE International, Greystar, Hitachi Rail, KPMG, World Animal Protection, and others.
CORINNA: TECH & EDUCATION
Content writer specialising in technology and education, with a focus on original thought leadership, interviews, and insight-driven case studies. Turns expert knowledge into accessible, engaging content for global audiences.
Working for: Equifax, Schneider Electric, and other international brands.
ADI: FUTURE OF WORK & INNOVATION
Recognised thought leader in the future of work, innovation, entrepreneurship and HR. Writes insightful papers and articles that shape thinking and spark conversation across industries.
Working for: Salesforce, Amazon, Huawei, and other global leaders.
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We’re content to
come to you.
Every client is different. So we’d love to learn of your content needs in a no-obligation, first chat. Whether you have a strategic requirement for a long-term partner or need copywriting or AV media for a one-off project, let’s talk. We prefer face-to-face, but very happy to jump on a video call. Or a plane.