Pioneering podcasts
that speak volumes.
Podcasts are arguably the most significant media phenomenon of the 21st Century. They have become the format for on-demand entertainment and information, with in-depth takes on topics that range from the comedic to the catastrophic – and everything in between. Our Pioneering Podcasts initiative enables companies to stamp their authority on their industry. And we take care of absolutely everything, from all the tech to all the talk!
“Podcasting has become one of the most trusted channels for building and promoting brands.”
— Bernard Kelvin Clive, Brand Consultant.
74%
of podcast listeners tune in to learn new things, often on entirely new topics to them.
(Source: Edison Research, 2023)
14%
increase in brand awareness for companies that produce podcasts
(Source: Nielsen)
73%
of podcast listeners purchase a product after it’s advertised on a podcast
(Source: Midroll)
When they seek you out to play.
Podcasting is a relaxed way of sitting down with your audience. They are engaged, open to insights and information, ready to be persuaded further.
Your audience chooses to listen to, and learn from podcasts – not as work, but as a way to relax, or inform and educate themselves. It may be that you are the sponsor of a podcast series, so you’re not ‘selling’ your products or services directly, but providing industry experts with a platform to offer insights that align with your commercial strategy. As well as the concept, topics and guests we take care of all technical aspects, putting you in a studio or recording and filming at your offices.
Now listen, hear.
Conceiving your series
We’ll work with you to devise and plan your Pioneering Podcast series. That means exploring themes, identifying the right hosts and guests, and mapping out the series in terms of topics, episode-by-episode. It’s a great way to engage with stakeholders, including customers whose key personnel you can invite onto your show as guests.
Taking care of logistics
We take care of all technical logistics, costing out a production schedule and ensuring convenience for all personnel who appear in the podcast. We can either arrange for local studios to host you or come to your offices and set up a studio on site. Global locations present no boundaries - wherever you need to connect, we’ll make it happen.
Platforming your podcast
Following post-production in multimedia formats – audio and visual –we’ll create a platform strategy and develop social media to publicise your podcasts. We monitor performance and identify every metric in order to help us to push you up the appropriate charts, in extending the reach and popularity of your podcast series.