Getting into the pod

When a brand you personally engage with very day calls you up, there’s a mild thrill to think you might add to its marketing efforts. We took the call from Nespresso’s global HQ in Lausanne, Switzerland, with an initial request to actually write about their coffee range for consumers. It’s very much in at the end deep end, finding multiple ways to describe little brown beans and the tastes and aromas they bring to the cup.

Reputation is everything

Nespresso’s Lausanne offices are broad, and house many different divisions for the brand, including Consumer Retail, B2B and HORECA Fortunately for us, word soon go around that a local writing agency was creating all manner of texts and different requests started coming in from right across the organisation – which eventually started to spread to other offices and countries right across the world.

What value did we bring?

With Nespresso we were able to demonstrate versatility across different divisions and to varying audiences. Writing consumer texts in little bursts of flavoursome copy is a real challenge – but that then gets elevated, when talking to B2B and HORECA audiences, where the focus often turns to product and profitability propositions – as well as all the brand values that we’re used to, thanks to Mr. Clooney over the years.