MONEY TALKS

5 mins

CONTEXT and Forth break the financial advertising mould

Forth Capital is a financial advisory firm based in Geneva, helping expats make the most of their money. In a new advertising campaign CONTEXT persuaded Forth to bring brains, boldness, and eye-catching cheek to their billboards.

Serious messages, playfully told

Let’s face it—most financial ads are about as exciting as a pension seminar. Forth Capital wanted something different. As part of a creative team, CONTEXT concepted a suite of message-led ads designed to stop the scroll and start the conversation. Smart. Dry. Slightly subversive. The goal: tell important financial truths with a wink.

Copy-led, crafted, and confident

Taking inspiration from The Economist’s iconic ad style, CONTEXT made copy the hero. Each execution delivered a sharp message with elegant restraint—balancing wit with wisdom, and charm with clarity. From retirement planning to tax advice, the campaign spanned Forth’s core services with lines that packed punch and polish.

What value did we bring?

We proved that finance doesn’t have to be flat. CONTEXT helped Forth Capital find a voice that felt intelligent, confident, and just a little bit cheeky. The result? A campaign that stood out in a sea of sameness, that made people look forward to a financial services ad. Imagine that!

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